Most of us do what we call “fun” programs for our area nursing homes. Sometimes we forget the main purpose of these programs is to market our services. It’s easy to get caught up in doing the fun stuff and forget to do the important job of informing the participants of our services.

Don’t forget to prepare the marketing aspect of your program. Have flyers on hand, bring posters for them to display, and talk directly with your activity personnel.

Most nursing homes and senior apartments have a resident packet that they give out to new residents. Ask them to include outreach flyers and talking book flyers in their packets.

Another free marketing aspect, we have been privy to several times, is being featured in the nursing home’s promotional materials. Several of our nursing homes have feature ads in the newspaper. They usually include a picture of one of my programs and add library service as one of the draws to their nursing home.


See the Media section for examples of these types of ads.